Core Values

Our Vision: Be a culture that sustains and wins



Do quality work. 
Nothing innovative comes from poor quality. Always take pride in what you do, do it better each day and think about how to do it better tomorrow. Thinking like that drives new ideas.

Embrace individuality.  
Embracing different perspectives wins. If you have a problem outside your skill set, find someone great at solving that problem to help.  We need a diverse company because the same type of person cannot see or do all the things we need to do or see to be successful.

Have fun!  
Nobody has done anything innovative without having some fun doing it.  Laugh, joke with your colleagues, enjoy what you are doing. Laughter and enjoyment inspire creativity – we need that.

Always understand why we do things.  
If you don’t understand the big picture and why we do what we do, just ask why. It’s always more helpful to understand the objectives and the desired outcomes of the company. You can then prioritize your actions to drive the greatest results for the company.

Talk to our clients. Ask these questions: 1) How can we do a better job? 2) What are your big problems?  3) What‘s exciting and new in your business? Improving how we do our work, solving client problems and understanding what’s driving client growth will generate ideas that will continually generate company growth.

Always think about changing how we do things.  
Think outside the box to make things better. Ask yourself: 1) How do I make this simpler? 2) How can I do this faster? 3) How can I save money?  Don’t be afraid of change. Embrace it. We are in a competitive business. If we don’t constantly evolve and improve, we will go the way of the DoDo and be extinct.


Set Daily, Weekly, and Quarterly Objectives. 
“If you fail to plan, you are planning to fail.” Benjamin Franklin

Keep Score. 
Everybody has a number. Understand how success is measured in your role. Remind yourself of these metrics everyday, every week and every quarter.

Learn from Mistakes. The only thing certain each day is that one of your teammates is going to make a mistake. Our business is not perfect and if we don’t make a few mistakes we are not trying hard enough. However, we need to learn and improve from our mistakes. Not using a setback as an opportunity to improve is not acceptable.
No one ever fixed a problem by trying to figure out who caused it. When we see issues, we fix them. Blaming others is corrosive and undermines teamwork. Have each other’s back!

Seek and Provide Feedback. 
Ask others how you are doing? Be prepared for constructive feedback. Provide others with constructive feedback. This is how we all get better.

Spend the Company’s Money Like It is Yours. 
If you are spending the Company’s money, ask yourself the simple question “If it were my money paying for this would I buy it?”


Speak Up and Say What’s on Your Mind. You are a key team member and we want to know what you THINK! Always let your opinion be heard and remember it is okay to disagree with others. Diversity of thought is important to the growth of our business and category.

Be Concise and Use Simple Words.  We are focused on getting things done. Say what you mean clearly and don’t worry about hurting people’s feelings — see #3 below.

Do Not Take Things Personally. No one in our company knowingly tries to make others feel bad or inferior. If they do, we will ask them to join another team. If someone does something or says something that upsets you,talk to them directly. Understand why they did what they did, tell them how it made you feel and address the issues.

Talk. Email and Text Messages are Not Always the Best Form of Communication Email and text messages are great communications tools to inform co-workers but they are horrific mediums to makedecisions and debate issues. If you have a conflict with a colleague, instead of firing off a nasty email – “phone a friend”instead. Please do not copy too many people on e-mails, only CC people that are required to be informed.

Listen and Understand Other Points of View. Listening means understanding and putting yourself in the other persons shoes. This behavior promotes innovation and productivity – things we really like. So, try to practice this regularly. It is not always easy (especially for our CEO), but we have to try to do it.

Debate Productively. Listen, share your thoughts in a respectful manner and feel free to disagree. If we do this, we will have clear decisions that are better than any individual perspective. When we do not collectively come to the same decision, someone has to make a call because inaction is not an option here. Understand that dynamic and remember to accept the outcome.


Everyone Leads. Forget your title or your role. Leadership is not about titles or roles, it is about earning the respect of the people you care about. It doesn’t mean being in charge, it means being admired for what you do and how you treat others. Everyone is a leader!

Leave Your Ego at the Door.  
Effective leaders help others do great things. Respect others and always ask yourself “Is this about me, or, is this about the people around me and doing a better job at what we are doing?” If you let your ego get in the way and put yourself first, you will struggle to be ane ffective leader

Accept the Answer Often times the people making decisions will make one that you don’t agree with. Part of being on our team means, in those circumstances, you accept the outcome and support it 100% going forward. No matter what. Try to only debate a topic when it is business critical.

Do the End Zone Dance! Support each other and celebrate every single point and win. More importantly, share the credit and put others forward as the real champion. True leaders never start with “I did this.” It is always,“WE did this.”

Trust Your Teammates. Trust is hard. Other people will screw up. Other people may not be honest. Other people may not do things the way you like them to be done. First, if someone isn’t honest – they are off the team no exceptions. Second, you need to ask yourself two questions when it comes to trusting your co-workers to do their jobs well, 1) Do you want to do all of the work yourself? 2) Has somebody ever done something slightly better than you? The answer to 1 = no and the answer to 2 = probably yes. Others are not going to do things the same as you, but they might do it a little better

Call us today